{"id":1442927,"date":"2016-01-22T23:22:54","date_gmt":"2016-01-22T21:22:54","guid":{"rendered":"https:\/\/woo.com\/?post_type=product&#038;p=1442927"},"modified":"2026-03-26T19:04:20","modified_gmt":"2026-03-26T17:04:20","slug":"woocommerce-google-analytics","status":"publish","type":"product","link":"https:\/\/woocommerce.com\/products\/woocommerce-google-analytics\/","title":{"rendered":"Google Analytics for WooCommerce"},"content":{"rendered":"<h2>Benefits<\/h2>\n<ul class=\"wccom-tick-list-primary\">\n<li><strong>Learn which channels drive the most traffic<\/strong> (including search, social, email, and ads) so you know which channels to spend more time on.<\/li>\n<li><strong>Figure out where your site leaks money<\/strong> by tracking users&#8217; flow from product page to cart to checkout.<\/li>\n<li><strong>Understand which products customers are interested in<\/strong> by comparing traffic, transactions, and revenue across products.<\/li>\n<li><strong>Determine what your customers look for<\/strong> by seeing which pages they land on from search engines.<\/li>\n<\/ul>\n<hr \/>\n<h2>Get basic ecommerce analytics for free<\/h2>\n<ul class=\"wccom-tick-list-secondary\">\n<li>Track basic data \u2014 including sessions, users, and events \u2014 with Universal Analytics.<\/li>\n<li>Integrate <strong>enhanced ecommerce analytics<\/strong> to get basic ecommerce data, including cart actions and product views.<\/li>\n<li>Exclude visits from administrators to get a more accurate picture of customer data.<\/li>\n<li>Support for Display Advertising.<\/li>\n<\/ul>\n<p>A <a href=\"https:\/\/www.google.com\/analytics\/\" target=\"_blank\" rel=\"noopener\">free Google Analytics account<\/a> is required to use this extension.<\/p>\n<hr \/>\n<p>Need more advanced ecommerce tracking? <a href=\"https:\/\/woocommerce.com\/products\/woocommerce-google-analytics-pro\/\">Try Google Analytics Pro<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Understand your customers and increase revenue with the world\u2019s leading analytics platform \u2014 integrated with WooCommerce for free.<\/p>\n","protected":false},"featured_media":18734004859086,"comment_status":"open","ping_status":"closed","template":"","meta":[],"collection":[],"product_brand":[],"product_cat":[1021,3936,1024,28695],"product_tag":[],"class_list":{"0":"post-1442927","1":"product","2":"type-product","3":"status-publish","4":"has-post-thumbnail","6":"product_cat-woocommerce-extensions","7":"product_cat-developed-by-woo","8":"product_cat-marketing-extensions","9":"product_cat-reporting-and-analytics","10":"pa_compatibility-cart-checkout-blocks","11":"pa_compatibility-hpos","12":"wcpv_product_vendors-woocommerce","14":"first","15":"instock","16":"downloadable","17":"virtual","18":"taxable","19":"purchasable","20":"product-type-simple"},"bundled_by":[],"bundle_stock_status":"instock","bundle_stock_quantity":null,"bundle_virtual":false,"bundle_layout":"","bundle_add_to_cart_form_location":"","bundle_editable_in_cart":false,"bundle_sold_individually_context":"","bundle_item_grouping":"","bundle_min_size":"","bundle_max_size":"","bundle_price":[],"bundled_items":[],"bundle_sell_ids":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.0 (Yoast SEO v26.0) - 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